Blogging on Business | December 4, 2013 | by Bob Morris Of special interest to me are the reader-friendly devices that Freed uses with uncommon skill. They include various illustrations, checklists of key points or stages of a sequence, and best of all, mini-interviews of real people who discuss real issues in their own business situations.
Engage Customer | November 27, 20133 | by Steve Hurst Innovating Analytics is the perfect guide to help companies measure the satisfaction of the customer experience and turn that data into an actionable strategy that benefits their businesses and their customers alike.
TMCNet | October 23, 2013 | By Paula Bernier Larry Freed, CEO of ForeSee and author of the new book “Innovating Analytics,” recently told TMCnet that while big data presents a great opportunity for companies to better understand their customers, there’s also a need to rethink existing models for categorizing customers.
Forbes | October 11, 2013 | By Martin Zwilling In his new book, “Innovating Analytics,” Larry Freed, a customer experience and analytics expert, makes some convincing points on the drivers for business loyalty and success that every business owner should commit to memory.