Category Archives: Benchmarks


Top 100 Brands: Fall, 2013

In August of 2013, ForeSee measured satisfaction, WoMI, and NPS scores for Interbrand’s 2012 list of the top 100 brands. The research is illuminating and shows that NPS continues to lack the accuracy and actionable insights that company leaders depend on and need by overstating detractors for the biggest brands by 780% on average. This profound inaccuracy can lead business leaders to make poor business decisions.

Innovating Analytics WoMI Benchmarks

The Word of Mouth Index Top 100 Brands

Top 100 Brands

In April 2013, ForeSee measured satisfaction, WoMI, and NPS for Interbrand’s 2012 list of the top 100 brands. The research is illuminating. On average, NPS overstates detractors for the biggest brands by 299%.